Share of Online Searches by Engine, December 2007
Also see related story from Hitwise: “Google Sets New High with 66% of US Searches in December” Nielsen Note: Effective with October 2007 reporting, Nielsen Online has made several enhancements to its...
View ArticleTop 10 Financial Services Online Ad Spenders – December 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleOver-the-Air Households Prefer Free Broadcast TV after Digital Transition
Almost half of over-the-air households reject post-digital-transition pay TV, instead preferring to receive free, over-the-air digital television by purchasing a converter box or digital TV set,...
View ArticleSurvey Profiles Typical Online Options Investor
Some 60% of online options investors say they are trading more than they were 12 months ago, according to an OptionsHouse study of the characteristics and trading habits of investors and their and...
View ArticleRomney, Edwards Lead in South Carolina TV Advertising
Republican Mitt Romney and Democrat John Edwards are the leading advertisers in advance of the South Carolina presidential primaries, together accounting for 9,345 TV spots (nearly half of the total),...
View ArticleUS Online Advertising Market to Reach $50B in 2011
The US online advertising market will reach $50.3 billion in revenue by 2011, more than doubling 2007 levels and growing 24% annually (CAGR), as brands increase their online ad spend and publishers...
View ArticleFor Health Info, Women More Likely to Turn to Web than Friends or Family
For health information, women turn to the internet more than to friends, family or significant others – and second only to consulting physicians – according to comScore; moreover, 85% of online women...
View ArticleTop 10 Retail Goods & Services Online Ad Spenders – December 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleHoliday Recap Report: Online Retail Website Traffic Up 17%
Despite looming fears about the economy, online traffic to retail websites grew during the 2007 holiday season, with US visits to the Hitwise Retail Index in the Thanksgiving-to-Christmas period...
View ArticleTop 10 Network TV Show Websites – Week Ended 01-19-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleOnline Search Share, November & December 2007
Also see: Related story from Hitwise: “Google Sets New High with 66% of US Searches in December“ Nielsen Online’s version of search share (chart): “Share of Online Searches by Engine, December 2007“...
View ArticleGoogle Leads Search Share with 58%, Yahoo Gains a Tad
Among core search engines, Google Sites remained the top search property in December 2007 with 5.6 billion core* searches conducted in the US – a 58.4% share of the search market, according to the...
View ArticleHummer.com Ranks Highest in Usefulness to New-Vehicle Shoppers
Hummer.com ranks highest among automotive manufacturer websites for usefulness in new-vehicle shopping for a second consecutive time, according to the JD Power and Associates 2008 Manufacturer Web Site...
View Article$9.5B in Super Bowl Sales, 36% Say Ads Most Important Part of Game
Some 158 million people will watch the Super Bowl on Feb. 3 and spend a total of $9.5 billion on Super Bowl-related merchandise – an average of $59.90 per person, up from last year’s $56.04 – according...
View Article‘Top Friends’ Top Facebook App, MySpace Has Largest Widget Audience
In November 2007, nearly 148 million US Internet users viewed widgets – representing 81% of the total audience, according to comScore’s November 2007 US rankings of the top web widgets. (more…)
View ArticleSenior Marketers: Little Confidence in Ability to Track Multichannel Campaigns
More than half of senior-level marketers say they are only “somewhat confident” or “not confident at all” in their organization’s ability to track campaigns across multiple channels in real-time, and...
View ArticleTop 10 Automotive Online Ad Spenders – December 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
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